Text

Research Methods for Business

---

Just close your eyes for a munite and utter the world research to yourself. what kinds of images does this word conjure up for you? do you visualize a lab wit scientists at work with bunsen burners and test tubes, or an eintein-like character writing a dissertation on some complex subject such as behavioral heterogeneity in enonomic

---

Ketersediaan

Informasi Detail

No. Panggil

650.072-Uma-r

Penerbit

United Kingdom : A John Wiley & Sons, Inc.., 2016

Deskripsi Fisik

XXIII,420 HAL, 20X 30 CM

Bahasa

English

ISBN/ISSN

978-1-119-16555-2

Tipe Isi

Text

Tipe Media

-

Subjek

-

Daftar isi

Informasi Lainnya

Daftar Isi

<p>1. Introduction to Research</p><p>2. The Scientific Approach and Alternative approaches to Investigation</p><p>&nbsp;3. Defining and Refining the Problem</p><p>4. The critical literature review</p><p>5. Theoretical framework and hypothesis development</p><p>6. Elements of research design</p><p>7. Interviews</p><p>8. Data collection methods: observation</p><p>9. Administering questionnaires</p><p>10. Experimental desaign</p><p>11. Measurement of variables: operational definition</p><p>12. Measurement: scaling, reliability and validity</p><p>13. Sampling</p><p>14. Quantitative data analysis</p><p>15. Quantitative data analysis: hypothesis testing</p>

Versi lain/terkait

Lampiran Berkas