Text

New Models For Mass Communication Research

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Carter and his colleagues have been perfecting an observational scheme for differentiating between communication act and content.

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Ketersediaan

Informasi Detail

No. Panggil

001.51-Cla-n

Penerbit

London : Sage Publications., 1973

Deskripsi Fisik

307 Halaman

Bahasa

English

ISBN/ISSN

0-8039-0201-8

Tipe Isi

Text

Tipe Media

Book

Subjek

-

Daftar isi

Informasi Lainnya

Daftar Isi

Bab 1. Application of Signaled Stopping Technique to Communication Research

Bab 2. Community Issues, Conflict, and Public Affairs Knowledge

Bab 3. Decision-Making and Mass Communication: A Conceptual and Methodological Approach to Public Opinion

Bab 4. Children’s Information Processing of Television Advertising

Bab 5. Marketing Communication and the Hierarchy-of-Effects

Bab 6. Coorientational States and Interpersonal Communication

Bab 7. Instrumental Utilities and Information Seeking - Charles Atkin

Bab 8. A Conceptual Model of Information Seeking, Avoiding, and Processing - Lewis Donohew, Leonard Tipton

Bab 9. Information Processing and Persuasion: Counterarguing Behavior - Donald F. Roberts, Nathan Maccoby

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