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From Promise to Performance
1. Introducing the Five Requisites
2. The Story of Beecham
3. Defining a Merger of Equals
4. Selling a New and Better Company
5. Now We Are One
6. Starting at the Top
7. The Launch of Simply Better
8. Developing the Road Map for the Simply Better Way
9. Making Change the Strategy
10. Becoming The Simply Better Healthcare Company-A Continuing Journey
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